The upcoming Activision published High Moon developed Transformers: War for Cybetron will be receiving its own line of toys made by Hasbro. Above is the unfinished prototype of the new Optimus Prime and it will be part of the “Deluxe” range apparently (which will also include Bumblebee, Drift, Megatron and the Soundwave toys from the game). Considering the Japanese origins of the series, it’s sad that more experienced toy manufacturers (such as Takara) are no longer able to really get involved in the franchise (though the Binaltech and Masterpiece lines are obvious and truly wondrous exceptions to this rule). Admittedly these new “Deluxe” toys are only going to cost around $10-20 each but considering the fans they’re targeting the game at are now in their thirties, it seems that Hasbro are aiming the quality bar a bit low. These toys will be released sometime this year, to obviously tie in with the game’s release no doubt. In any case, it’s nice that Western developed mecha games are getting their own toys again finally.